Post by account_disabled on Mar 10, 2024 10:10:09 GMT
Inbound marketing aims to solve a problem, answer a question or expand the consumer's knowledge and, thus, gain their trust, generating conversion. Generally, acquiring customers through inbound marketing is more effective than the traditional and aggressive way, as shown by a study by Hubspot, which found that leads obtained through inbound marketing cost 62% less than those obtained through conventional marketing. . This happens because the strategy is targeted at people who have already expressed interest in your products or services. For example, when someone searches for “apartment in Casa Forte, Recife”, they have a clear intention. If you have a real estate agency with offers in the locality and capture their attention, the chances of conversion are much greater than if you sent emails to a random list. The steps of inbound marketing The stages of the entry methodology take into account the path that consumers usually follow when deciding to purchase a product or service in order to attract them to your brand.
This strategy starts with attracting the right visitors, converting them into leads, making the sale and enchanting them. But the entire methodology must be thought of from the perspective of creating a better and complete experience for the consumer. 1. Attract visitors to your website The first phase of the inbound marketing methodology consists of making potential customers aware of the existence of your company's products and services and seeing them as a solution. However, the idea is to attract exactly your target audience instead of massive visits. How to do this? By publishing content Brazil Phone Number Data on a blog and social networks, in addition to optimizing websites. It is necessary to understand that inbound marketing methodology takes the offering of relevant content into account. In other words, to attract visitors to your channel, you need to provide solutions to potential customers’ problems and answer questions. Through this strategy, you will ensure a steady flow of organic traffic and present yourself to customers as a trusted advisor.
In this scenario of information just a click away that technology has brought, both B2B and B2C consumers have started to adopt the behavior of researching offers and information online before closing a deal. This behavior was attested to by a 2020 survey conducted by Demand Gen Report . According to published data, approximately 77% of B2B consumers spend more time researching purchases than last year, and internet searches (53%), supplier websites (41%) and review websites (30%) are the three preferred ways to find the ideal solution. Furthermore, the study indicates that up to 97% of respondents took into account the relevance of the company's content when making a purchase decision. 2. Convert visitors into leads It is at this stage that you will reap the fruits of your work in offering content. In the conversion stage, the idea is to focus your efforts on turning your website visitors into leads by convincing them to submit contact information such as an email address, phone number or some other way to reach them. However, to do this, you need to offer them something useful, relevant and valuable in return.
This strategy starts with attracting the right visitors, converting them into leads, making the sale and enchanting them. But the entire methodology must be thought of from the perspective of creating a better and complete experience for the consumer. 1. Attract visitors to your website The first phase of the inbound marketing methodology consists of making potential customers aware of the existence of your company's products and services and seeing them as a solution. However, the idea is to attract exactly your target audience instead of massive visits. How to do this? By publishing content Brazil Phone Number Data on a blog and social networks, in addition to optimizing websites. It is necessary to understand that inbound marketing methodology takes the offering of relevant content into account. In other words, to attract visitors to your channel, you need to provide solutions to potential customers’ problems and answer questions. Through this strategy, you will ensure a steady flow of organic traffic and present yourself to customers as a trusted advisor.
In this scenario of information just a click away that technology has brought, both B2B and B2C consumers have started to adopt the behavior of researching offers and information online before closing a deal. This behavior was attested to by a 2020 survey conducted by Demand Gen Report . According to published data, approximately 77% of B2B consumers spend more time researching purchases than last year, and internet searches (53%), supplier websites (41%) and review websites (30%) are the three preferred ways to find the ideal solution. Furthermore, the study indicates that up to 97% of respondents took into account the relevance of the company's content when making a purchase decision. 2. Convert visitors into leads It is at this stage that you will reap the fruits of your work in offering content. In the conversion stage, the idea is to focus your efforts on turning your website visitors into leads by convincing them to submit contact information such as an email address, phone number or some other way to reach them. However, to do this, you need to offer them something useful, relevant and valuable in return.