Post by account_disabled on Mar 16, 2024 8:46:24 GMT
Do you know what an email marketing funnel is? Before understanding the topic, it is important to keep in mind that emails, despite many managers thinking they are dead, are one of the main strategies used in marketing.
This tactic is capable of providing a good ROI (Return on Investment). According to research , for every R$1 invested it is possible to have a return of up to R$126. However, to achieve results like this, it is essential to structure an action in the correct way.
To help you with this task, we will explain how AQB Directory to plan an email marketing funnel. Continue reading and check it out!
In this article, we will talk about:
What is an email marketing funnel and how does it work?
The importance of personas for the email marketing funnel
How to plan an email marketing funnel?
What is an email marketing funnel and how does it work?
An email marketing campaign does not mean creating several random emails with the aim of attracting more consumers and converting them. Its purpose is to nurture leads over time — which will depend on your company's customer lifecycle.
That said, an email marketing funnel is a series of properly designed and planned emails, which are sent strategically. Generally, he needs to achieve some goals. Are they:
attract the attention of leads;
convert subscribers in order to send them to your website;
provide interesting information so that the lead contacts your business.
E-mail marketing
Learn now how to correctly create an email marketing and beat the competition
know more
The importance of personas for the email marketing funnel
In order to generate results from your email marketing funnel, it is important to understand your audience's needs and anticipate them. At this point, it’s worth defining personas for your company. From them, it is possible to identify the reason why each consumer needs a personalized version of the email to be converted.
For example, a bookstore has different types of customers, such as children, young people and adults. Knowing this, it becomes easier to understand that each individual will have a purchasing need. You are able to understand this without delving into each buyer's profile.
Therefore, once a business identifies personas, it is possible to determine the best language to talk to them and also correctly include them in the email marketing funnel. This means there is a higher conversion rate.
This tactic is capable of providing a good ROI (Return on Investment). According to research , for every R$1 invested it is possible to have a return of up to R$126. However, to achieve results like this, it is essential to structure an action in the correct way.
To help you with this task, we will explain how AQB Directory to plan an email marketing funnel. Continue reading and check it out!
In this article, we will talk about:
What is an email marketing funnel and how does it work?
The importance of personas for the email marketing funnel
How to plan an email marketing funnel?
What is an email marketing funnel and how does it work?
An email marketing campaign does not mean creating several random emails with the aim of attracting more consumers and converting them. Its purpose is to nurture leads over time — which will depend on your company's customer lifecycle.
That said, an email marketing funnel is a series of properly designed and planned emails, which are sent strategically. Generally, he needs to achieve some goals. Are they:
attract the attention of leads;
convert subscribers in order to send them to your website;
provide interesting information so that the lead contacts your business.
E-mail marketing
Learn now how to correctly create an email marketing and beat the competition
know more
The importance of personas for the email marketing funnel
In order to generate results from your email marketing funnel, it is important to understand your audience's needs and anticipate them. At this point, it’s worth defining personas for your company. From them, it is possible to identify the reason why each consumer needs a personalized version of the email to be converted.
For example, a bookstore has different types of customers, such as children, young people and adults. Knowing this, it becomes easier to understand that each individual will have a purchasing need. You are able to understand this without delving into each buyer's profile.
Therefore, once a business identifies personas, it is possible to determine the best language to talk to them and also correctly include them in the email marketing funnel. This means there is a higher conversion rate.